Deluxe is a Japanese streetwear label founded by Hideki “Hue” Kimura, in 2003. The brand blends American culture with Tokyo street culture and Japanese attention to detail, resulting in a distinct medley of street culture and high fashion, that is sold under the tagline “Street Tailor.” Deluxe is operated under DLX Co. Ltd. umbrella company, which also houses Masafumi “Bebetan” Watanabe’s BEDWIN & THE HEARTBREAKERS label. As well as collaborating with the likes of Vans, Pendleton and BLACK SENSE.
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