BEAMS

Beams

BEAMS is a prominent Japanese contemporary fashion chain and label based in Tokyo, Japan, in 1976. BEAMS is founded by Etsuzo Shitara with Osamu Shigematsu, who is the store manager and have managed the Shinko Inc. cardboard packaging business. BEAMS began a push for international expansion, opening up a women’s clothing store in Hong Kong in 2006, and subsequently accounts in Beijing, Shanghai, Taipei and Bangkok. Currently, Yo Shitara is the company’s CEO, with BEAMS boasting over 70 domestic stores and sales profits of ¥44.6 billion JPY in 2006.

2006

First international store opens in Hong Kong

1989

Osamu Shigematsu and 30 other senior employees resign to form UNITED ARROWS

1983

Yo Shitara replaces Etsuzo as senior managing director

1977

Second location opens on Shibuya’s Fire Street

1976

BEAMS is founded in February
Cav Empt Joins SSZ for Reversible FW18 Layering Pieces
Fashion

Cav Empt Joins SSZ for Reversible FW18 Layering Pieces

Four colorful exclusives.

BEAMS Reworks the Mizuno Sky Medal as Part of the KAZOKU Program
Footwear

BEAMS Reworks the Mizuno Sky Medal as Part of the KAZOKU Program

A division specifically made for collabs.

8 Drops You Don't Want to Miss This Week
Fashion  

8 Drops You Don't Want to Miss This Week

Featuring Palace, AAPE, YEEZY, and Supreme.

BEAMS & Lacoste Update Classic Sportswear for FW18
Fashion

BEAMS & Lacoste Update Classic Sportswear for FW18

The second installment in the ongoing collaboration.

BEAMS & adidas Connect for an Upcoming Falcon Collaboration
Footwear

BEAMS & adidas Connect for an Upcoming Falcon Collaboration

All black with a hint of green.

THE NORTH FACE PURPLE LABEL Drops BEAMS-Exclusive FW18 Layers
Fashion

THE NORTH FACE PURPLE LABEL Drops BEAMS-Exclusive FW18 Layers

Bespoke coats and jackets for the Japanese retailer.

Brain Dead & BEAMS Transform Reebok's Track Jacket into a Noragi
Fashion

Brain Dead & BEAMS Transform Reebok's Track Jacket into a Noragi

With pants and Classic sneakers to match.

BEAMS Rejoins The North Face for Custom Waterproof Footwear
Footwear

BEAMS Rejoins The North Face for Custom Waterproof Footwear

Winter-ready booties & mocs.

BEAMS Couture Transforms Ziploc Bags Into Customized Accessories
Fashion

BEAMS Couture Transforms Ziploc Bags Into Customized Accessories

Everything from an umbrella to a backpack.

Champion & BEAMS Reconnect for Baseball-Themed FW18 Collection
Fashion

Champion & BEAMS Reconnect for Baseball-Themed FW18 Collection

Inspired by an imaginary sports team.
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