BAIT

BAIT

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.

Founded 2013
Industries Streetwear, Footwear
Headquarter Diamond Bar, CA, United States
BAIT & PUMA Deliver All-Black Mostro & Tsugi BOG for 'Black Panther' Pack
Footwear

BAIT & PUMA Deliver All-Black Mostro & Tsugi BOG for 'Black Panther' Pack

A limited-edition luxe offering.

Astro Boy Teams up With BAIT and Diadora for a B.Elite & Intrepid Collection
Footwear

Astro Boy Teams up With BAIT and Diadora for a B.Elite & Intrepid Collection

Alongside matching track jackets and a range of apparel.

BAIT x Medicom Toy BE@RBRICK "GOLD BAR" 100% and 400%
Design

BAIT x Medicom Toy BE@RBRICK "GOLD BAR" 100% and 400%

“I love gold!”

Hebru Brantley Releases 'Fly Boy' Collectibles for Billionaire Boys Club & BAIT
Design

Hebru Brantley Releases 'Fly Boy' Collectibles for Billionaire Boys Club & BAIT

Two unique iterations.

EXCLUSIVE: BAIT's 'Stranger Things' & 'Ghostbusters'-Referencing Reebok Ex-O-Fit Clean Hi
Footwear

EXCLUSIVE: BAIT's 'Stranger Things' & 'Ghostbusters'-Referencing Reebok Ex-O-Fit Clean Hi

The perfect Halloween sneaker.

EXCLUSIVE: BAIT Teases Upcoming Collab with 'Stranger Things' and Reebok
Footwear

EXCLUSIVE: BAIT Teases Upcoming Collab with 'Stranger Things' and Reebok

Bet you didn’t see this one coming.

BAIT & Diadora Team up on a Colorful ‘Transformers’-Inspired Sneaker Collection
Footwear

BAIT & Diadora Team up on a Colorful ‘Transformers’-Inspired Sneaker Collection

Featuring Optimus Prime, Megatron, Bumblebee and Soundwave.

An Exclusive Look at the BAIT x adidas Consortium M.O.D. Cage EQT Support "R&D" Pack
Footwear

An Exclusive Look at the BAIT x adidas Consortium M.O.D. Cage EQT Support "R&D" Pack

The latest for your collection.

A First Look at the BAIT x adidas EQT Support Future
Footwear

A First Look at the BAIT x adidas EQT Support Future

Said to release this month.

BAIT Gives adidas' Revised EQT Support 93/16 UltraBOOST Model a Glow-In-The-Dark Makeover
Footwear

BAIT Gives adidas' Revised EQT Support 93/16 UltraBOOST Model a Glow-In-The-Dark Makeover

Hidden details.

2015

Opened fifth store in San Francisco, CA, United States

2014

Opened third and fourth stores in Los Angeles, CA and Seattle, WA

2013

Opened first and second stores in Diamond Bar and Orange County, CA, United States
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