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Founded by former Supreme brand director Angelo Baque, Awake NY is a logo-driven streetwear brand mostly known for its signature flowing script motif. Launched in 2012, Awake NY released its first full U.S. collection in 2017 and has presented extensive seasonal capsules since then. With an ever-growing emphasis on social justice and a Rolodex of collaborators that includes ASICS, Reebok, Moncler and more, Awake’s products are inherently grounded in its New York heritage — but serve up a visceral, global appeal.
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Latest Collections

Concepts and New Balance Revisit the 998 “C-Note” in This Week’s Best Footwear Drops
Footwear 

Concepts and New Balance Revisit the 998 “C-Note” in This Week’s Best Footwear Drops

The coveted sneaker makes its return alongside the latest projects from AMBUSH x Nike, Rick Owens DRKSHDW x Converse and more.

Awake NY and Converse Cook Up a Trio of One Star Pro Collabs
Footwear

Awake NY and Converse Cook Up a Trio of One Star Pro Collabs

A salute to Awake NY founder Angelo Baque’s favorite ’90s alternative music.

Awake NY Launches Fall 23 Collection
Fashion

Awake NY Launches Fall 23 Collection

The first drop includes a Bruce Lee tee, floral-printed fleece, hats inspired by some of NY’s five boroughs, rhinestone sweatsuits and more.

Tommy Hilfiger and Awake NY Head Back to School With Nostalgic Collection
Fashion 

Tommy Hilfiger and Awake NY Head Back to School With Nostalgic Collection

In an exclusive interview, Angelo Baque discusses ’90s hip-hop style and the undying importance of back-to-school ‘fits.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring White Mountaineering BLK, Awake NY, CDG, and ‘Cowboy Bebop’ more.

Awake NY and Union LA Reveal New Apparel Collaboration
Fashion

Awake NY and Union LA Reveal New Apparel Collaboration

Honoring The Battle of Curalaba from 1598.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring HUMAN MADE, Fear of God, Dior Tears, and more.

Awake NY Drops Honorary Capsule Celebrating Gil Scott-Heron's Life and Work
Fashion

Awake NY Drops Honorary Capsule Celebrating Gil Scott-Heron's Life and Work

Featuring a slew of apparel decorated with motifs from the creative polymath’s most notable works.

Places+Faces Reveals 10th Anniversary Collaboration Tees
Fashion 

Places+Faces Reveals 10th Anniversary Collaboration Tees

Uniting with Daily Paper, Corteiz, Awake NY, and more.

Fear of God and Awake NY Announce a Collaborative T-Shirt Capsule
Fashion

Fear of God and Awake NY Announce a Collaborative T-Shirt Capsule

Dropping exclusively via the Awake NY flagship.

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