Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

Founded September 1, 1949
Industries Footwear
Headquarter Kobe, Japan
A Closer Look at HAVEN's ASICS GEL-Lyte MT Collaboration
Footwear

A Closer Look at HAVEN's ASICS GEL-Lyte MT Collaboration

Inspired by Canada’s West Coast.

BespokeIND Reimagines the Afew x ASICS GEL-Lyte III "Koi"
Footwear

BespokeIND Reimagines the Afew x ASICS GEL-Lyte III "Koi"

Handcrafted from scratch with real fish skin.

ASICS Combines Orange & Blue Accents on Its Latest GEL-Lyte III
Footwear

ASICS Combines Orange & Blue Accents on Its Latest GEL-Lyte III

The fan favorite gets a new spring-ready colorway.

size? Puts a Hokusai-Inspired Spin on the ASICS GEL-Lyte OG
Footwear

size? Puts a Hokusai-Inspired Spin on the ASICS GEL-Lyte OG

An homage to the famed ukiyo-e artist.

HAVEN x ASICS GEL-Lyte III MT Takes Center Stage In New Editorial
Footwear

HAVEN x ASICS GEL-Lyte III MT Takes Center Stage In New Editorial

All-weather gear.

ASICSTIGER™ Brand’s SMSB™ SESSIONS and Pop-up Celebrates Fashion, Music and the Arts
Events 

ASICSTIGER™ Brand’s SMSB™ SESSIONS and Pop-up Celebrates Fashion, Music and the Arts

Presented by ASICSTIGER
Featuring performances by Xavier Omar, Sylvan Lacue, Joyce Wrice and Reo Cragun.

ASICS Introduces the GEL-Kayano Knit in All-White & Black
Footwear

ASICS Introduces the GEL-Kayano Knit in All-White & Black

Two sleek summer runners.

ASICS Reveals Summer-Ready "Beach Pack" GEL-Lyte and GEL-Lyte V
Footwear

ASICS Reveals Summer-Ready "Beach Pack" GEL-Lyte and GEL-Lyte V

Gear up for the warm weather.

ASICS Reveals Updated GEL-Mai Silhouette
Footwear

ASICS Reveals Updated GEL-Mai Silhouette

The retro runner is completely overhauled for summer.

Mathilde Schöbiz Creates Sneaker Fossils
Arts

Mathilde Schöbiz Creates Sneaker Fossils

For future generations to excavate.

2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan
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