ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Best Footwear Trends at London Fashion Week FW24
Footwear 

Best Footwear Trends at London Fashion Week FW24

From the newly released Nike Air Max DN to key collaborations like the CDG x Nike Air Foamposite One and more.

The Supreme x Nike Air Max Dn Smashes Its Way Into This Week's Best Footwear Drops
Footwear 

The Supreme x Nike Air Max Dn Smashes Its Way Into This Week's Best Footwear Drops

Coming alongside a second batch of UNDEFEATED x Nike Air Terra Humaras, new FENTY x PUMA designs, and more.

The EARLS COLLECTION x ASICS GT-2160 "Ngāwari" Drops This Week
Footwear

The EARLS COLLECTION x ASICS GT-2160 "Ngāwari" Drops This Week

Carrying over the silhouette’s strong momentum that it built up in 2023.

Official Look at the C.P. Company x ASICS GEL-QUANTUM 360 VIII
Footwear

Official Look at the C.P. Company x ASICS GEL-QUANTUM 360 VIII

Talk about being in good company.

The Air Jordan 3 Retro Craft "Ivory" Slides Into This Week's Best Footwear Drops
Footwear 

The Air Jordan 3 Retro Craft "Ivory" Slides Into This Week's Best Footwear Drops

Coming alongside a new Nike ACG Air Exploraid, New Balance Made in USA collection and more.

Lapstone & Hammer Dips ASICS and Standard Issue Classics in Shades of Indigo
Footwear

Lapstone & Hammer Dips ASICS and Standard Issue Classics in Shades of Indigo

Presenting Lapstone Indigo 2024, the Philly imprint’s first capsule of 2024.

ASICS SportStyle Collabs with Foxtrot Uniform for Neo-Vintage EX89
Footwear

ASICS SportStyle Collabs with Foxtrot Uniform for Neo-Vintage EX89

Featuring chalky edges, aged soles, faux glue stains, cracked leather panels and more.

Jordan Brand Celebrates the Year of the Dragon in This Week’s Best Footwear Drops
Footwear 

Jordan Brand Celebrates the Year of the Dragon in This Week’s Best Footwear Drops

With KENZO x ASICS, a new Air Jordan 6, a restock of the OG Nike Attack and more on the way.

ASICS Drops Two New GEL-Nimbus 9 Colorways
Footwear

ASICS Drops Two New GEL-Nimbus 9 Colorways

Including “Pepper/Wood Crepe” and “White/Light Indigo.”

KENZO Brings Its Signature Flair to the ASICS GEL-KAYANO 20
Footwear

KENZO Brings Its Signature Flair to the ASICS GEL-KAYANO 20

Introducing three wild colorways across the modern runner.

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