Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan
The 10 Best Sneakers From Paris Fashion Week's FW19 Runways
Footwear

The 10 Best Sneakers From Paris Fashion Week's FW19 Runways

Footwear collabs from sacai, OAMC, UNDERCOVER and more.

Harmony Paris & ASICS Continue Collaboration With GEL-Kayano 25 Pack
Footwear

Harmony Paris & ASICS Continue Collaboration With GEL-Kayano 25 Pack

Coming in metallic monochrome or fluorescent yellow.

C2H4's Chemist Creations Readies a PFW Pop-Up With an ASICS Collab
Footwear

C2H4's Chemist Creations Readies a PFW Pop-Up With an ASICS Collab

Along with an inaugural apparel release.

Kiko Kostadinov's ASICS GEL-Delva 1 Receives Trio of Tonal Makeovers
Footwear

Kiko Kostadinov's ASICS GEL-Delva 1 Receives Trio of Tonal Makeovers

Updated colorways for the collaborative runner, just in time for Spring.

ASICS GEL-Kayano 5 OG to Drop in Colorful Retro Style
Footwear

ASICS GEL-Kayano 5 OG to Drop in Colorful Retro Style

Taking it back to the ’90s.

These Are the Best Sneakers of 2018
Footwear  

These Are the Best Sneakers of 2018

As selected by the staff here at HYPEBEAST.

London MC Novelist Explores Limitless Possibilities in ASICS GEL-QUANTUM INFINITY
Footwear  

London MC Novelist Explores Limitless Possibilities in ASICS GEL-QUANTUM INFINITY

Presented by ASICS
An interview with the boundary pushing musician.

ASICS GEL-Kayano 5 OG Strikes Back in "Stone Grey"
Footwear

ASICS GEL-Kayano 5 OG Strikes Back in "Stone Grey"

Available now.

atmos Rejoins ASICS for GEL-Inst.180 "Neon" Pack
Footwear

atmos Rejoins ASICS for GEL-Inst.180 "Neon" Pack

Complete with matching spraycan sneaker spray.

Harmony Paris & ASICS Reunite for GEL-Quantum 360 Pack
Footwear

Harmony Paris & ASICS Reunite for GEL-Quantum 360 Pack

Mixing a minimalist aesthetic with a performance heritage.
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