Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan
Reigning Champ Taps ASICS for Futuristic Running Wares
Fashion

Reigning Champ Taps ASICS for Futuristic Running Wares

Layering pieces and shoes inspired by the heritage of Kyoto.

AWAKE NY Offers First Look at ASICS Collaboration
Footwear

AWAKE NY Offers First Look at ASICS Collaboration

Silver, gold and 3M accents.

Kanye West & adidas Drop a Trio of All-Black YEEZYs in This Week's Footwear Drops
Footwear 

Kanye West & adidas Drop a Trio of All-Black YEEZYs in This Week's Footwear Drops

Can you pull a trifecta?

ASICS Drops Technical '90s-Inspired "Japanese Racers" Pack
Footwear

ASICS Drops Technical '90s-Inspired "Japanese Racers" Pack

Bright colorways adorn the SKYSENSOR & TARTHER.

GmbH and ASICS Launch Tonal GEL-Kayano 5 Collaboration
Footwear

GmbH and ASICS Launch Tonal GEL-Kayano 5 Collaboration

A trio of futuristic runners.

Shop the Top Picks From the SSENSE Summer Sale
Fashion 

Shop the Top Picks From the SSENSE Summer Sale

Featuring Off-White™, A-COLD-WALL*, Kiko Kostadinov, Gucci, Balenciaga and more.

sacai's Nike Blazer Mid Takes on Supreme's Clark Wallabees in This Week's Footwear Drops
Footwear 

sacai's Nike Blazer Mid Takes on Supreme's Clark Wallabees in This Week's Footwear Drops

Releasing alongside adidas’ AM4GOT, HBX’s ASICS GEL-KAYANO 5, Neymar Jr.’s Nike Shox R4, and many more.

The “Glow-In-The-Dark” adidas YEEZY BOOST 350 V2 Shines Bright in This Week's Footwear Drops
Footwear 

The “Glow-In-The-Dark” adidas YEEZY BOOST 350 V2 Shines Bright in This Week's Footwear Drops

Alongside releases from Nike, adidas, ASICS, and more.

ASICS GEL-KAYANO 5 OG "White" Gets Dipped in Fluorescent Yellow
Footwear

ASICS GEL-KAYANO 5 OG "White" Gets Dipped in Fluorescent Yellow

The chunky sneaker preps for the warmer months.

Sneaker Freaker Reunites With ASICS for Premium GEL-LYTE III "Tiger Snake"
Footwear

Sneaker Freaker Reunites With ASICS for Premium GEL-LYTE III "Tiger Snake"

Top-shelf detailing, with packaging to match.
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