Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

Founded September 1, 1949
Industries Footwear
Headquarter Kobe, Japan
Website asics.com
ASICS Drops Lux GEL-Lyte III “Reptile” Pack
Footwear

ASICS Drops Lux GEL-Lyte III “Reptile” Pack

A luxurious black-and-white take on a classic.
3,747 Hypes 1 Comments

KICKS LAB. Crafts an ASICS GEL-Lyte III  Fit for a Ninja
Footwear

KICKS LAB. Crafts an ASICS GEL-Lyte III Fit for a Ninja

Meet the “KL-Shinobi.”
5,115 Hypes 0 Comments

Supreme, NBA and Nike Go Back in Time in this Week's Sneaker Releases
Footwear 

Supreme, NBA and Nike Go Back in Time in this Week's Sneaker Releases

Plus the YEEZY 700 “Wave Runner” makes a bold return.
14,987 Hypes 10 Comments

ASICS Unleashes the GEL-Mai In "Peacoat Navy"
Footwear

ASICS Unleashes the GEL-Mai In "Peacoat Navy"

With subtle splashes of pink surfacing throughout.
2,155 Hypes 4 Comments

END. Looks to Japan With New ASICS Collaboration
Footwear

END. Looks to Japan With New ASICS Collaboration

A whole sneaker dedicated to wasabi.
9,471 Hypes 6 Comments

ASICS' GEL-Lyte Releases in "Rose Taupe" & "Dark Forest"
Footwear

ASICS' GEL-Lyte Releases in "Rose Taupe" & "Dark Forest"

New colorways to close out the winter.
3,563 Hypes 4 Comments


Kiko Kostadinov's ASICS Collab Spotlighted in New Editorial
Footwear

Kiko Kostadinov's ASICS Collab Spotlighted in New Editorial

Dropping imminently.
4,198 Hypes 9 Comments

asphaltgold & ASICS Launch Buttery-Soft GEL-DS Trainer
Footwear

asphaltgold & ASICS Launch Buttery-Soft GEL-DS Trainer

Set to debut via an innovative ticketing system.
3,353 Hypes 3 Comments

BEAMS x ASICS GEL-MAI G-TX Gets a Worldwide Release
Footwear

BEAMS x ASICS GEL-MAI G-TX Gets a Worldwide Release

Ideally designed for the streets.
2,540 Hypes 3 Comments

Kiko Kostadinov Doesn't Get the Dad Shoe Trend
Footwear 

Kiko Kostadinov Doesn't Get the Dad Shoe Trend

We talk to the designer about his ASICS collaboration and his enduring love of workwear.
11,442 Hypes 13 Comments

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2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan