Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

Founded September 1, 1949
Industries Footwear
Headquarter Kobe, Japan
G-SHOCK x ASICS GEL-Mai Collab Receives Premium Package
Footwear

G-SHOCK x ASICS GEL-Mai Collab Receives Premium Package

An exclusive case to house your sneakers and watch.

G-SHOCK and ASICS Link up for Special Gel-Mai Knit Pack
Footwear

G-SHOCK and ASICS Link up for Special Gel-Mai Knit Pack

Two globally known brands connect.

ASICS Drops Summery GEL-Saga Pack
Footwear

ASICS Drops Summery GEL-Saga Pack

Which one are you leaning towards?

BOYHOOD x ASICS Lookbook Takes on French Streetwear
Fashion

BOYHOOD x ASICS Lookbook Takes on French Streetwear

Athletic youth.

Colorful ASICS GEL-Mai Celebrates Founder's 100th Birthday
Footwear

Colorful ASICS GEL-Mai Celebrates Founder's 100th Birthday

Commemorating Kihachiro Onitsuka’s sunny disposition and love of Vincent Van Gogh.

BOYHOOD Previews ASICS Collaboration in New Campaign Video
Fashion

BOYHOOD Previews ASICS Collaboration in New Campaign Video

Sports day.

FOSS Gives the ASICS GEL-Mai a Splash of Sunshine
Footwear

FOSS Gives the ASICS GEL-Mai a Splash of Sunshine

“Development Sunrize” offers a bold, contrasting colorway.

ASICS Knits the GEL-Mai in "Triple White"
Footwear

ASICS Knits the GEL-Mai in "Triple White"

Summery GEL-cushioned kicks.

Sports LAB by atmos & ASICS Reconnect for "Triple Black" GEL-Mai
Footwear

Sports LAB by atmos & ASICS Reconnect for "Triple Black" GEL-Mai

The two brands collide once more.

atmos & ASICS' GEL-Inst.360 Receives Pastel Colorways
Footwear

atmos & ASICS' GEL-Inst.360 Receives Pastel Colorways

“Ivory” and “Apricot Ice” options.
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2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan