Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan
Kiko Kostadinov to Release the ASICS Edition Gel-Delva 1 Sneaker
Footwear

Kiko Kostadinov to Release the ASICS Edition Gel-Delva 1 Sneaker

Three colorways arriving next month.

YMC Reveals Two New ASICSTIGER GEL-LYTE XT Colorways
Footwear

YMC Reveals Two New ASICSTIGER GEL-LYTE XT Colorways

Alongside an apparel range.

solebox & atmos Join Forces for Celebratory ASICSTIGER GEL-Lyte III
Footwear

solebox & atmos Join Forces for Celebratory ASICSTIGER GEL-Lyte III

A decade strong and still going.

Afew Is Giving Away Its 10 Best Collabs for 10th Anniversary
Giveaways

Afew Is Giving Away Its 10 Best Collabs for 10th Anniversary

Sneakers, jackets, books and more.

Here's A Closer Look at the NAKED x ASICS GEL-Kayano
Footwear

Here's A Closer Look at the NAKED x ASICS GEL-Kayano

Classic.

mita sneakers Celebrates 25 Years of ASICS GEL-Kayano
Footwear

mita sneakers Celebrates 25 Years of ASICS GEL-Kayano

Coming in the classic “Trico” colorway.

24 Kilates & ASICSTIGER Collaborate on Luxurious GEL-LYTE III Colorway
Footwear

24 Kilates & ASICSTIGER Collaborate on Luxurious GEL-LYTE III Colorway

Inspired by the train between Singapore, Malaysia and Thailand.

Harmony Paris and ASICS Partner on GEL-Venture Capsule
Footwear

Harmony Paris and ASICS Partner on GEL-Venture Capsule

The burgeoning label teams up with the sportswear giant on a new series.

The La MJC x ASICS GEL-Lyte III Returns with Some New Additions
Footwear

The La MJC x ASICS GEL-Lyte III Returns with Some New Additions

10 years later.

A Closer Look at Foot Locker's Future Classics Sneaker Drop
Footwear  

A Closer Look at Foot Locker's Future Classics Sneaker Drop

Presented by Foot Locker
From the Nike Air Max Tuned 1/97s to Vapormax Plus.
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