AS2OV (known as Assobu) is a japanese label founded by Taichi Fujimatsu, in 2013. The label focuses mainly on creating bags, wallets, and accessories that are stylish and functional. AS2OV is owned by parent company UNBY Inc. that operates Côte&Ciel. The label has a strong presence in Japan and its products are sold in numerous stores throughout the nation. In addition, the label has an online store that sells its bags and accessories internationally.
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