APL

APL

APL (Athletic Propulsion Labs) is a performance footwear brand founded twin brothers Adam and Ryan Goldston, in 2009. APL’s sportswear combines technology, performance and fashion elements, allowing athletes to maximise their potential. The brand is sold at a number of retailers such as Saks Fifth Avenue, Nordstrom and Net-a-Porter.

Founded 2009
Industries Footwear
Headquarter Los Angeles, CA, United States
Made in the USA - APL as a Unique Lifestyle Performance Brand (Ep.3)

Made in the USA - APL as a Unique Lifestyle Performance Brand (Ep.3)

APL’s founding brothers Ryan and Adam Goldston keep everything at home when designing for their cutting edge brand.
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The Lamborghini and Ferrari in Sportswear? - APL’s Passion in Footwear (Ep.2)

The Lamborghini and Ferrari in Sportswear? - APL’s Passion in Footwear (Ep.2)

Comfort, performance and good looks are combined seamlessly in APL footwear.
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Banned by the NBA - The Shoe Technology of APL (Ep.1)

Banned by the NBA - The Shoe Technology of APL (Ep.1)

The brothers Goldston revisit the beginnings of their footwear journey at the University of Southern California.
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APL 2015 Spring Releases
Footwear

APL 2015 Spring Releases

With spring finally approaching, Athletic Propulsion Labs hits the track with a collection of new
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APL Windchill Molten/Glacier Blue
Footwear

APL Windchill Molten/Glacier Blue

Following the silhouette’s debut last summer, APL’s Windchill runner returns for 2015 with a bold
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APL Unveils New Colorways for Its Vision Low and Windchill Shoes
Footwear

APL Unveils New Colorways for Its Vision Low and Windchill Shoes

Although its basketball shoes were famously banned by the NBA for “providing an undue competitive
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APL Launches an All-New "Soft Green" Vision Low
Footwear

APL Launches an All-New "Soft Green" Vision Low

Wearing APL shoes will make you jump higher. That may sound like a lofty marketing claim, but it’s
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Climbing the Beanstalk: The Difficulties of Being a Small Performance Footwear Brand
Footwear

Climbing the Beanstalk: The Difficulties of Being a Small Performance Footwear Brand

Since the creative advertising surge of the late ’80s and early ’90s, the sneaker industry went
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A Closer Look at the APL Windchill
Footwear  Fashion

A Closer Look at the APL Windchill

After getting a good look at APL’s TechLoom Pro, we’re now taking a better look at
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A Closer Look at the APL TechLoom Pro
Footwear  Fashion

A Closer Look at the APL TechLoom Pro

Today we’re taking a closer look at APL’s new TechLoom Pro running shoe. The company’s first knit
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2016

Goldston brothers featured on the "Forbes 30 under 30" list

2014

Debuts running collection

2010

Launches "Concept 1" basketball shoes. National Basketball Association (NBA) bans it in the same year for "providing an undue competitive advanatage"

2009

Founded in Los Angeles by twin brotheres Adam and Ryan Goldston