ACRONYM

Acronym

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.

Founded 1994
Industries Streetwear
Headquarter Munich, Germany
8 Drops You Don't Want To Miss This Week
Fashion 

8 Drops You Don't Want To Miss This Week

With drops from Acronym, Anti Social Social Club x BAPE, A-COLD-WALL*, and Supreme x Lacoste.

ACRONYM®'s Spring/Summer 2018 Collection Has Arrived
Fashion

ACRONYM®'s Spring/Summer 2018 Collection Has Arrived

New techwear to match those VaporMax Mocs.

ACRONYM® & NikeLab Take Over Vintage Cinema for Air VaporMax Moc 2 Pop-Up
Footwear

ACRONYM® & NikeLab Take Over Vintage Cinema for Air VaporMax Moc 2 Pop-Up

Lucky guests were given special movie ticket invitations to the Shanghai event.

Nike's Annual Air Max Day Kicks off This Week's Footwear Releases
Footwear 

Nike's Annual Air Max Day Kicks off This Week's Footwear Releases

Collaborations galore.

HAVEN and Kid. Studio Shoot the Highly-Anticipated Acronym x NikeLab Air VaporMax FK Moc 2
Footwear

HAVEN and Kid. Studio Shoot the Highly-Anticipated Acronym x NikeLab Air VaporMax FK Moc 2

Visualizing how “Air” moves us.

An Official Look at the Acronym x NikeLab Air VaporMax
Footwear

An Official Look at the Acronym x NikeLab Air VaporMax

It’s all in the details.

UPDATE: Two More ACRONYM x Nike Air Presto Mids Have Surfaced
Footwear

UPDATE: Two More ACRONYM x Nike Air Presto Mids Have Surfaced

Errolson takes another stab with a bright new edition.

Errolson Hugh's Next ACRONYM x NikeLab Collaboration Surfaces
Footwear

Errolson Hugh's Next ACRONYM x NikeLab Collaboration Surfaces

A bold new take on the VaporMax.

ACRONYM Drops Packable J47A-WS Jacket
Fashion

ACRONYM Drops Packable J47A-WS Jacket

The Munich-based techwear giant’s newest project.

Belief Spotlights WTAPS, NEIGHBORHOOD, NikeLab & More in Latest Editorial
Fashion

Belief Spotlights WTAPS, NEIGHBORHOOD, NikeLab & More in Latest Editorial

Alongside cold-season wares from WACKO MARIA and Cav Empt.

2007

ACRONYM® Production Atelier established in Czech Republic

2003

First ACRONYM® winter collection ACR-FW-0304

1999

'ACRONYM® GmbH' founded

1995

Start of design work with Burton Snowboards

1994

'ACRONYM® GbR' Agency founded
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