A.P.C.

A.P.C.

Contemporary Parisian Brand

Profile

Industries
Contemporary
Founded 1987
Headquarters Paris, France

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Description

French label A.P.C. (Atelier de Production et de Création) was founded in Paris by Jean Touitou in 1987. Known for its understated, youthful elegance and impressive fit, the label offers collections with clean lines and simplistic, minimalist styles. It is considered one of the first fashion brands to forefront the fast-growing market of contemporary clothing that fills the void between streetwear and high fashion. Touitou launched the brand to oppose the bold, outspoken and brand-obsessed fashion world of the ‘80s, and the simplistic minimalism of A.P.C. served as a stark contrast to the loud logos.
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Latest Collections

Jessica Ogden's Latest Quilts and Cushions Are Made from A.P.C. and sacai Scraps
Design

Jessica Ogden's Latest Quilts and Cushions Are Made from A.P.C. and sacai Scraps

“Round 23” of A.P.C.’s upcycled soft furnishings is inspired by staircase architecture.
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1,913 Hypes   1 Comments
A.P.C. FW23 Doesn't Wear You, You Wear It
Fashion

A.P.C. FW23 Doesn't Wear You, You Wear It

Channel your inner grunge kid, Kurt Cobain fantasy, or preppy school boy with Jean Touitou’s latest work.
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6,148 Hypes   6 Comments
A.P.C. Taps London's Liberty Fabrics for Textile-Focused Collaboration
Fashion

A.P.C. Taps London's Liberty Fabrics for Textile-Focused Collaboration

Titled “Interaction #18,” the range features technical nylon, military-style cotton ripstop and more.
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1,581 Hypes   0 Comments
Take a Look at the New A.P.C. x ASICS Gel-Sonoma Collaboration
Footwear

Take a Look at the New A.P.C. x ASICS Gel-Sonoma Collaboration

Coming with a tie dye effect on the rubber lace hoops.
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3,798 Hypes   0 Comments
A.P.C. Explores Maritime Wonder for SS23
Fashion

A.P.C. Explores Maritime Wonder for SS23

Inspired by French yachtsman Éric Tabarly.
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2,532 Hypes   0 Comments
Round 22 of A.P.C.’s Quilt Series Is Now Here
Fashion

Round 22 of A.P.C.’s Quilt Series Is Now Here

Fun fact: each quilt is made from leftover A.P.C. fabrics.
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2,502 Hypes   0 Comments
Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring the Supreme x Nike SP Dunk Low OG.
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6,052 Hypes   0 Comments
"A.P.C. for Ron Herman JEAN STANDARD" Delivers Bespoke Wares
Fashion

"A.P.C. for Ron Herman JEAN STANDARD" Delivers Bespoke Wares

Focusing on the French label’s original denim fit.
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6,040 Hypes   0 Comments
"It's Like Chefs Cooking Together”: Jean Touitou and Louise Trotter Discuss A.P.C and Lacoste’s New Collaboration
Fashion 

"It's Like Chefs Cooking Together”: Jean Touitou and Louise Trotter Discuss A.P.C and Lacoste’s New Collaboration

The creative directors on daily uniforms, working together, and their new INTERACTION#14 collection.
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11,258 Hypes   7 Comments
A.P.C. Plays With Color and Prints for Pre-FW22
Fashion

A.P.C. Plays With Color and Prints for Pre-FW22

Doused in vivid shades of coral, baby blue, lavender and more.
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8,236 Hypes   7 Comments
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