BEAMS

Beams

BEAMS is a prominent Japanese contemporary fashion chain and label based in Tokyo, Japan, in 1976. BEAMS is founded by Etsuzo Shitara with Osamu Shigematsu, who is the store manager and have managed the Shinko Inc. cardboard packaging business. BEAMS began a push for international expansion, opening up a women’s clothing store in Hong Kong in 2006, and subsequently accounts in Beijing, Shanghai, Taipei and Bangkok. Currently, Yo Shitara is the company’s CEO, with BEAMS boasting over 70 domestic stores and sales profits of ¥44.6 billion JPY in 2006.

Founded 12-1953
Industries Contemporary
Headquarter Tokyo, Japan
Yu Nagaba Doodles Japanese Models on Tees for BEAMS
Fashion

Yu Nagaba Doodles Japanese Models on Tees for BEAMS

Nagaba draws the models’ Instagram posts in his signature illustrative style.

BEAMS & The North Face Reconnect for Special Summer 2018 Capsule
Fashion

BEAMS & The North Face Reconnect for Special Summer 2018 Capsule

Technical vests, matching shorts, and more.

BEAMS Remasters adidas Soccer Jerseys in Time for World Cup
Fashion

BEAMS Remasters adidas Soccer Jerseys in Time for World Cup

Minimal sportswear layers.

BEAMS Commemorates Fuji Rock 2018 With Exclusive Graphic T-Shirts
Fashion

BEAMS Commemorates Fuji Rock 2018 With Exclusive Graphic T-Shirts

The Japanese label taps Brain Dead and several graphic designers for colorful festival tees.

Engineered Garments and BEAMS BOY Team up for a Reconstructed Capsule
Fashion

Engineered Garments and BEAMS BOY Team up for a Reconstructed Capsule

All backwards everything.

International Gallery BEAMS Highlights Goods From Kappa Kontroll, Namacheko & KUON
Fashion

International Gallery BEAMS Highlights Goods From Kappa Kontroll, Namacheko & KUON

The Japanese retailer highlights key Spring/Summer 2018 pieces.

nonnative Reveals Travel-Inspired “SPECIAL AIRLIFT” Capsule With B JIRUSHI YOSHIDA
Fashion

nonnative Reveals Travel-Inspired “SPECIAL AIRLIFT” Capsule With B JIRUSHI YOSHIDA

A capsule packed with travel essentials.

10 Drops You Don't Want To Miss This Week
Fashion 

10 Drops You Don't Want To Miss This Week

Those suitcases are going to cost ya.

Champion & BEAMS Team up on Artist Series Collection
Fashion

Champion & BEAMS Team up on Artist Series Collection

Featuring work from Jean Jullien, Yu Nagaba, Yusuke Hanai and Call Me Georges.

Converse Japan & BEAMS BOY Unite for Luxe Black & White Jack Purcell Collab
Footwear

Converse Japan & BEAMS BOY Unite for Luxe Black & White Jack Purcell Collab

A special two-pair release.

2006

First international store opens in Hong Kong

1989

Osamu Shigematsu and 30 other senior employees resign to form UNITED ARROWS

1983

Yo Shitara replaces Etsuzo as senior managing director

1977

Second location opens on Shibuya’s Fire Street

1976

BEAMS is founded in February
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