Acronym

Acronym

Profile

Industries
Streetwear
Founded 1994
Headquarters Munich, Germany

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Description

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.
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Latest Collections

The ACRONYM 2L GORE-TEX Paclite Plus Interops Jacket Arrives in Two Colors at HBX
Fashion

The ACRONYM 2L GORE-TEX Paclite Plus Interops Jacket Arrives in Two Colors at HBX

In black or schwarzrot.
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11,327 Hypes   14 Comments
ACRONYM Kicks Off “BE@RBRICK World Wide Tour 3”
Toys

ACRONYM Kicks Off “BE@RBRICK World Wide Tour 3”

This year’s tour features 100 top creators.
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7,670 Hypes   5 Comments
Take a First Look at the ACRONYM x Nike Blazer Low "Night Maroon"
Footwear

Take a First Look at the ACRONYM x Nike Blazer Low "Night Maroon"

Spotted on MMA fighter Max Holloway.
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11,556 Hypes   7 Comments
Editors' Picks: Fall 2021 Essentials From HBX
Fashion 

Editors' Picks: Fall 2021 Essentials From HBX

Here’s what we’re into this fall.
By /
3,602 Hypes   1 Comments
8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, ACRONYM, UNDERCOVER, Palace and more.
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13,001 Hypes   9 Comments
First Look at ACRONYM's Nike Blazer Low Collaboration
Footwear

First Look at ACRONYM's Nike Blazer Low Collaboration

Errolson Hugh flips the silhouette with pre-ripped uppers and an aggressive heel piece.
By /
48,318 Hypes   41 Comments
ACRONYM's FW21 Drop 1 Is Now Available
Fashion

ACRONYM's FW21 Drop 1 Is Now Available

Featuring Loro Piana and Schoeller fabrics.
By /
11,960 Hypes   11 Comments
8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, ‘DONDA,’ ACRONYM, HUMAN MADE, Palace and more.
By /
7,005 Hypes   1 Comments
ASUS Republic of Gamers and ACRONYM Reconnect to Launch "ACR ROG" Capsule
Fashion

ASUS Republic of Gamers and ACRONYM Reconnect to Launch "ACR ROG" Capsule

Referencing design elements from their Zephyrus G14 RMT01 laptop release.
By /
27,106 Hypes   2 Comments
sacai X ACRONYM Collaboration Officially Launching in January 2022
Fashion

sacai X ACRONYM Collaboration Officially Launching in January 2022

ACRONYM’s Errolson Hugh released the collection’s first looks.
By /
29,393 Hypes   21 Comments
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