Everything Dropping at HBX Archives This Week
Acronym
Profile
Description
ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.
Read More
Latest Collections
Featuring the Supreme x COMME des GARÇONS logo tee.
Featuring the FDMTL x COSTS’ QQ and PUPU figures.
Following up on their first collaboration three years ago.
The Berlin-based clothing company prepares a new range of weatherproof outerwear and technical bottoms.
Featuring the 1017 ALYX 9SM x Nike Air Force 1.
Featuring ‘The Dynasty of Nike Air’ handscroll poster.
