hype cog
Patrick Montes Associate Editor
Lil Yachty Jumps on Remix of Gucci Mane & Evander Griiim's "Right Now"
Michael Jordan Responds to Donald Trump Tweets
Pharrell Debuts an N.E.R.D. x Human Made Jacket
Acne Studios Unveils the Mint Green Sofiane Sneakers
Cardi B Makes History with "Bodak Yellow"
Patagonia Launches Permanent "Worn Wear" Program
A First Look at the Tesla Model 3's Touchscreen
Jimmy Choo Announces Off-White™ Collaboration
GothBoiClique's Mackned Enlists Lil Peep, Lil Tracy, Gab3 & More for 'Hollywood Dropout'
HYPES is a real time popularity metric informing readers of what is trending