Emily Engle

Editor (Business)
emily.engle@hypebeast.com +852 3563 9035
Supreme Teases Upcoming Season with Tupac Shakur Hologram
Fashion

Supreme Teases Upcoming Season with Tupac Shakur Hologram

A video shows the hologram wearing Supreme boxers.

Rick Owens and Veja Team Up for Two Sustainable Footwear Styles
Footwear

Rick Owens and Veja Team Up for Two Sustainable Footwear Styles

Carefully selected materials include recycled plastic and natural rubber.

Daytoner Debuts Battle-Ready Robotic Sculpture
Arts

Daytoner Debuts Battle-Ready Robotic Sculpture

Complete with a puffer jacket and sneakers.

Behind the HYPE: How Helvetica Became a Branding Mainstay
Design 

Behind the HYPE: How Helvetica Became a Branding Mainstay

We take a look at the simple font’s history, from its humble beginnings to its role in luxury and streetwear branding.

Amazon, Disney and Apple Top MBLM's Brand Intimacy Study
Tech 

Amazon, Disney and Apple Top MBLM's Brand Intimacy Study

However, PlayStation and Xbox formed the strongest bonds with Millennial and Gen Z consumers.

WhatsApp Passes 2 Billion User Milestone
Tech 

WhatsApp Passes 2 Billion User Milestone

Just half a billion behind Facebook.

Samsung and Thom Browne Unveil Galaxy Z Flip Collaboration
Tech

Samsung and Thom Browne Unveil Galaxy Z Flip Collaboration

Along with a special edition pair of Galaxy Buds+ and a Galaxy Watch Active2.

MatchesFashion Appoints Amazon VP Ajay Kavan as New CEO
Fashion 

MatchesFashion Appoints Amazon VP Ajay Kavan as New CEO

The executive helped Amazon improve customer experience and lead global initiatives.

IKEA is Hosting a Sleepover in Two Stores
Design

IKEA is Hosting a Sleepover in Two Stores

In honor of World Sleep Day.

Canada Is Cracking Down on Influencer Marketing
Fashion 

Canada Is Cracking Down on Influencer Marketing

The Canadian Competition Bureau is implementing stricter guidelines surrounding sponsored posts.

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