The HYPE Report: Oscars 2020, Jerry Lorenzo's Nike Air Fear of God 1 and More
The HYPE Report

The HYPE Report: Oscars 2020, Jerry Lorenzo's Nike Air Fear of God 1 and More

Also discussing 2020’s most important shoe, GOAT’s Rui Hachimura Partnership and an artwork accident at Zona Maco Fair.

Mister Cartoon Encourages Us to Dream Tangibly
Business of HYPE

Mister Cartoon Encourages Us to Dream Tangibly

The legendary artist breaks down his expansive career, how he landed a Nike collaboration and his future plans in animation.

The HYPE Report: Nike's Future Sport Forum, All-New 'Death Note' One-Shot Chapter and More
The HYPE Report

The HYPE Report: Nike's Future Sport Forum, All-New 'Death Note' One-Shot Chapter and More

Our editors also discuss Desert X’s new exhibition in Saudia Arabia, and Entrupy’s sneaker authentication system.

Aurora James Isn’t Here to Fix Fashion’s Problem, She’s Here to Listen to It
Business of HYPE

Aurora James Isn’t Here to Fix Fashion’s Problem, She’s Here to Listen to It

The founder of Brother Vellies details the story behind her successful brand and how she is slowly changing the world.

The HYPE Report: Remembering Kobe & Gianna Bryant, 2020 GRAMMY Awards and More
The HYPE Report

The HYPE Report: Remembering Kobe & Gianna Bryant, 2020 GRAMMY Awards and More

We also discuss the must-see exhibitions for 2020 and the latest ‘Fast and Furious 9’ trailer.

Salehe Bembury Is Sneaker Culture's Renaissance Man
Business of HYPE

Salehe Bembury Is Sneaker Culture's Renaissance Man

Versace’s senior director of men’s footwear & sneakers dissects his impressive career, from Payless and Cole Haan, to YEEZY and Versace.


The HYPE Report: All-Star Weekend Sneakers, Mac Miller's Posthumous Album and More
The HYPE Report

The HYPE Report: All-Star Weekend Sneakers, Mac Miller's Posthumous Album and More

We also discuss ‘Fortnite’s TikTok Dance Contest and Zion Williamson’s debut.

Drieke Leenknegt and the Delicate Art of Collaboration
Business of HYPE

Drieke Leenknegt and the Delicate Art of Collaboration

Nike’s former Global VP of Influencer Marketing & Collaborations discusses her two-decade-stint at the Swoosh.

The HYPE Report: Paris Fashion Week, Upcoming Sneaker Releases and More
The HYPE Report

The HYPE Report: Paris Fashion Week, Upcoming Sneaker Releases and More

We also discuss Virgil Abloh’s “Efflorescence” Exhibition as well as his stage design for Louis Vuitton Men’s FW20 show.

Kerby Jean-Raymond of Pyer Moss Is Not a Gatekeeper, He Breaks Them Open
Business of HYPE

Kerby Jean-Raymond of Pyer Moss Is Not a Gatekeeper, He Breaks Them Open

From almost losing it all, to bringing the fashion world to Flatbush, he tells us why he finally feels free.

The HYPE Report: Travis Scott Teases His Nike SB Dunk Low Collab, CES 2020 Recap and More
The HYPE Report

The HYPE Report: Travis Scott Teases His Nike SB Dunk Low Collab, CES 2020 Recap and More

We also discuss Virgil’s statement that streetwear as we know it is dying and a man attacking a Picasso painting.

Edson Sabajo and Guillame Schmidt Built Patta on Teamwork and Quirkiness
Business of HYPE

Edson Sabajo and Guillame Schmidt Built Patta on Teamwork and Quirkiness

Patta’s co-founders reflect on 15 years in business.

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