Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

Founded September 1, 1949
Industries Footwear
Headquarter Kobe, Japan
Website asics.com
atmos and ASICS Rejoin for Grey GORE-TEX GEL-Lyte
Footwear

atmos and ASICS Rejoin for Grey GORE-TEX GEL-Lyte

All-weather runners.
4,047 Hypes 0 Comments

How Trail Runners Became This Season’s Favorite Silhouette
Footwear 

How Trail Runners Became This Season’s Favorite Silhouette

From rave culture to Supreme collaborations.
15,756 Hypes 0 Comments

ASICS GEL-Lyte V Joins The "Honey Ginger" Family
Footwear

ASICS GEL-Lyte V Joins The "Honey Ginger" Family

More suede kicks for your Fall rotation.
1,834 Hypes 0 Comments

ASICS GEL-DS Sneaker OG Dons Edition Is Back in All-Black
Footwear

ASICS GEL-DS Sneaker OG Dons Edition Is Back in All-Black

A pair suitable for everyday wear.
1,249 Hypes 0 Comments

ASICS Celebrates Halloween with Glow-in-the-Dark Pack
Footwear

ASICS Celebrates Halloween with Glow-in-the-Dark Pack

It’s lit.
2,136 Hypes 0 Comments

ASICS Brings Suede to the GEL-Lyte III "Honey Ginger"
Footwear

ASICS Brings Suede to the GEL-Lyte III "Honey Ginger"

A soft finish for the seasonal colorway.
2,698 Hypes 0 Comments


ASICS Shakes Things Up With "Hampton Green" GEL-Lyte III
Footwear

ASICS Shakes Things Up With "Hampton Green" GEL-Lyte III

Fuzzy fall sneakers.
3,863 Hypes 0 Comments

Extra Butter & ASICS Pay Homage to Ghostface Killah With "Pretty Toney" Capsule
Footwear

Extra Butter & ASICS Pay Homage to Ghostface Killah With "Pretty Toney" Capsule

Honoring a legend.
5,647 Hypes 0 Comments

ASICS' GEL-Lyte III Receives A "Spice Route" Makeover
Footwear

ASICS' GEL-Lyte III Receives A "Spice Route" Makeover

A split tongue with spice.
1,726 Hypes 0 Comments

Patta x ASICS GEL-Mai Knit "Rose Cloud" Closer Look
Footwear

Patta x ASICS GEL-Mai Knit "Rose Cloud" Closer Look

Available now via Patta with a worldwide release slated for November.
2,193 Hypes 0 Comments

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2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan