hype cog

HYPEBEAST. Driving Culture Forward

You Could Soon Buy Stocks in Eminem Songs
The Nike Air Vortex Gets Fitted In "Dark Atomic Teal"
Lil Yachty Jumps on Remix of Gucci Mane & Evander Griiim's "Right Now"
Former YEEZY Designer Salehe Bembury Will Be Versace's New Head of Sneaker Design
Michael Jordan Responds to Donald Trump Tweets
Pharrell Debuts an N.E.R.D. x Human Made Jacket
Japanese Artists Dominate This Week's Art
Apple Switches From Bing to Google for Siri & Spotlight Searches
 
HYPES is a real time popularity metric informing readers of what is trending