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HYPEBEAST. Driving Culture Forward

You Could Soon Buy Stocks in Eminem Songs
The Nike Air Vortex Gets Fitted In "Dark Atomic Teal"
Lil Yachty Jumps on Remix of Gucci Mane & Evander Griiim's "Right Now"
Former YEEZY Designer Salehe Bembury Will Be Versace's New Head of Sneaker Design
Michael Jordan Responds to Donald Trump Tweets
Pharrell Debuts an N.E.R.D. x Human Made Jacket
Japanese Artists Dominate This Week's Art
Apple Switches From Bing to Google for Siri & Spotlight Searches
HYPES is a real time popularity metric informing readers of what is trending