hype cog

HYPEBEAST. Driving Culture Forward

#16: Arthur Kar Does Not Believe in Finish Lines
Justin Bieber Speaks Up Against Racism on Instagram
Pablo Escobar's Family Is Suing Netflix Over 'Narcos'
ALYX & ANSH46's New Collaboration Includes Camo-Bombers, Zines & More
Slideshow Gives a First Look at Its Upcoming Obi-Wan Kenobi Mythos Figure
Reebok Revamps the Classic Nylon With Three New Colorways
Daan Roosegaarde's 'Waterlicht' Installation Illuminates Impact of Rising Sea Levels
Kylie Jenner Is Reportedly Pregnant With Travis Scott's Child
Lil Yachty & Diplo Drop a Virtual Reality Video for "Forever Young"
The Nike Tanjun Is America's Best-Selling Sneaker
 
HYPES is a real time popularity metric informing readers of what is trending