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HYPEBEAST. Driving Culture Forward

Nike Gives the Dunk Low Flyknit the Iconic "Bred" Treatment
Here's Where and When You Can Score Nike's New HyperAdapt 1.0 Colorway
Listen to Jazz Cartier and Mike WiLL Made-It's New Single, "Nobody's Watching"
DOOM & Jay Electronica Collide for KMD's First Album Single in 24 Years, "True Lightyears"
sacai's Upcoming Pop-Up Shop at Isetan Men's Will Feature Indigo Pieces
#OnFeet at Agenda Las Vegas Summer 2017
Barack Obama Breaks Record for Most-Liked Tweet in Responding to the Charlottesville Tragedies
Let Pennywise Guide You Through the Sewers in This Creepy Virtual Reality Tour
 
HYPES is a real time popularity metric informing readers of what is trending