hype cog

HYPEBEAST. Driving Culture Forward

#8: Heron Preston Explains How He Went From Trolling Forums to Working for Kanye West
SOPHNET. Teases a Variety of Sophisticated Patterns in Its 2017 Fall/Winter Collection
Solepreme Con, "The Most Extraordinary Streetwear Show on the Planet," Comes to New York City
'The Walking Dead' Season 8 Trailer Teases All-Out War
Necessity Sense's 2018 Spring/Summer Collection Embraces Unconventional Suiting
Kyrie Irving Requests Trade From Cleveland Cavaliers
Nine Inch Nails Is in Rare Form with New 'Add Violence' EP
JAY-Z Turns His Personal Struggles into Art with New "Kill Jay Z" Video
 
HYPES is a real time popularity metric informing readers of what is trending