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HYPEBEAST. Driving Culture Forward

POLL: Which Lifestyle Supreme Accessory Are You Most Hyped About?
Maggi Created a Collection of Slick Takes on the PUMA Suede for Faces&Laces 2017
vivastudio Pays Homage to an Indie Icon With Its 2017 Fall/Winter "GROUNDED" Collection
mita sneakers & Le Coq Sportif Cook up a First-Ever Hybrid
Essential's Overdue PH-1 Phone Finally Drops Next Week
PUMA Revitalizes a Classic With the Clyde Mid Foil
House of Holland & Umbro Join Forces for Another Range of In-Your-Face Sportswear
Saint Laurent's Newest Sneakers Hop on the Scribbled Midsole Trend
Desiigner Follows Up "Arms" Cut with New Track "Malibu"
Noah Releases "HUMAN RIGHTS" Pocket Knives in Wake of Charlottesville Riots
HYPES is a real time popularity metric informing readers of what is trending