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HYPEBEAST. Driving Culture Forward

ASICS Releases "Japanese Denim" GEL-Lyte III & GEL-Lyte V Colorways
John Mayer Is Dropping His DIY Nike Air Max 90s Soon
The Hulk Learns to Talk in the New 'Thor: Ragnarok' Trailer
Drake Offers Another Look at the KAWS x Air Jordan 4 "Friends & Family"
Nike's Air Max More Receives A "Cool Grey" Makeover
Travis Scott Shows off $1,000,000 USD Watch From Jacob the Jeweler
It's Bodysuits Galore with HYPEBAE's 2017 Summer "Heatstroke" Editorial
Linkin Park Filmed 'Carpool Karaoke' Just Days Before Chester Bennington's Death
 
HYPES is a real time popularity metric informing readers of what is trending