hype cog

HYPEBEAST. Driving Culture Forward

NBA Fans React to Carmelo Anthony's Trade Over to the Western Conference
Felipe Pantone Creates a Series of Limited-Edition Skate Deck Designs
BAPE Joins Forces With Majestic for a Set of Coach Jackets
Nintendo Will Unveil a New 'Super Mario Run' Update Unlocking a New World
HYPES is a real time popularity metric informing readers of what is trending