hype cog

HYPEBEAST. Driving Culture Forward

Amazon Introduces 'The Hub' for More Convenient Deliveries to Your Apartment
Wonderwall Built a Garden Entirely out of Sneakers for Nike Air Max's 30th Anniversary
Young Thug & Rae Sremmurd Collide on New Davido Track, "Pere"
All Eyes Are on a Bikini-Clad Nicki Minaj for Future's "You Da Baddest" Video
Meek Mill Drops an Emotional Video for the Young Thug-Featuring Track "We Ball"
Levi's® Japan Is Bringing Back The Silver Tab® Line
HYPES is a real time popularity metric informing readers of what is trending