hype cog

HYPEBEAST. Driving Culture Forward

Nikon Confirms the D850 and Teases Its Stunning 8K Timelapses
Cop Some of the Most Hyped Sneakers From the Past Few Years at Retail Price
Thrasher's "Skateboard Hieroglyphics" Is a Wacky Guide to Shredding in Ancient Egypt
The Shoe Surgeon Takes on the Ronnie Fieg x ASICS GEL-Lyte III "Salmon Toe"
Adobe Will No Longer Support or Distribute Flash In Three Years
Marina Abramović, James Franco & More Iconic Figures Are Featured in Annie Leibovitz's New Portrait Book
Take a Look Inside WMV visvim Santa Fe, the Brands' First North American Flagship
The Nike LeBron 14 Low "USA" Will Take Your Patriotism to New Heights
 
HYPES is a real time popularity metric informing readers of what is trending