hype cog

HYPEBEAST. Driving Culture Forward

Benny Gold and Black Scale Link up on a Collaborative Sweatshirt Design
5 'Game of Thrones' Spin-Offs Are in the Works
Nike Updates Its Lunar Force 1 Duckboot Silhouette
Herman Market Incorporates Various Prints, Graphics and Styles for 2018 Spring/Summer
The adidas AlphaBOUNCE Has Finally Gone Reflective
Wayward Wheels Drops a New Line of Streetwear Essentials
Charli XCX's Enlists the Help of Wiz Khalifa, Ty Dolla Sign & More for Her "Boys" Video
Watch a Young Bruce Lee Take on a Gang in a New Clip From 'The Birth of the Dragon'
Kendrick Lamar Brings Out J. Cole For Performance
HYPES is a real time popularity metric informing readers of what is trending