hype cog

HYPEBEAST. Driving Culture Forward

Travis Scott Pays Tribute to His Longtime Body Guard
Dwayne "The Rock" Johnson & Siri Are Getting Their Own Movie
Frank Ocean Brings Out Brad Pitt and Has a Sing-a-Long With Fans During His Set at FYF Fest 2017
20 Luxury Sneakers To Upgrade Your Wardrobe With This Season
ASICS Releases "Japanese Denim" GEL-Lyte III & GEL-Lyte V Colorways
John Mayer Is Dropping His DIY Nike Air Max 90s Soon
The Hulk Learns to Talk in the New 'Thor: Ragnarok' Trailer
HYPES is a real time popularity metric informing readers of what is trending