hype cog

HYPEBEAST. Driving Culture Forward

Oakley Channels ‘90s Nostalgia in Its Fall 2017 Frogskins-Inspired Collection
Kanye West & JAY-Z Might Finally Meet to End Feud
Big Baller Brand Accused of Stealing Another Logo for LaMelo Ball
Kanye West Responds to Canceled 'Saint Pablo' Tour Countersuit
Nike Unveils the Lunar Force 1 Duckboot In "Linen"
Listen to a Snippet of A$AP Rocky's Unreleased "Wok" Single
13 Bonaparte Delivers Forward-Thinking, Vibrant Parisian Menswear for Collection 10 Lookbook
HYPES is a real time popularity metric informing readers of what is trending