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HYPEBEAST. Driving Culture Forward

Dave Chappelle and Gal Gadot Appear in 'Jimmy Kimmel Live!' Presents "Celebrities Read Mean Tweets"
MADNESS Calls out for Peace With Its Fall/Winter 2017 "STOP THE BOMBS" Collection
NikeLab Goes Back to Basics for Its Fall 2017 "Essentials" Collection
You Could Soon Buy Stocks in Eminem Songs
The Nike Air Vortex Gets Fitted In "Dark Atomic Teal"
 
HYPES is a real time popularity metric informing readers of what is trending