UMG and Awake NY Collaborate On 'Music is Universal' Capsule
The collection is launching exclusively at UMG’s new store in New York City.
Universal Music Group has partnered with Awake NY on a limited “Music is Universal” merch capsule to mark the opening of its new UMusic Shop in New York City – the company’s first brick-and-mortar store in North America – with the collection set to launch exclusively in-store tomorrow, December 10.
The capsule includes hoodies, tees, tote bags and caps in black, white, grey and Awake NY’s signature blue. Each piece carries co-branded Awake NY and UMG label logos, alongside the “Music is Universal” graphic. All items use organic or certified cotton with water-based inks, aligning the capsule with UMG’s sustainability standards.
Matt Young, President of Bravado, said the collaboration was designed to mark the store’s launch with something “authentically New York,” noting that a link-up with Awake NY had been in discussion for some time.
UMusic Shop NY, located at 2 Penn Plaza in Midtown Manhattan, joins existing UMusic stores in Harajuku and Madrid.
