Nike Highlights Statement Branding on This New Air Max 97 “Black/University Red” Model

More heavy branding from the Swoosh.

Footwear
57,379 Hypes 4 Comments

Artistically similar to the “Just Do It” pack, Nike is preparing to release a new rendition of its popular Air Max 97 model, this time spotlighting subtle Nike branding cues all throughout its mudguard area. Last seen rocking a Miami Hurricanes-themed color scheme, the new rendition comes dressed in heavy black from top to bottom with traces of “University Red” landing on the tongue and side Swooshes, as well as the heel pull tab.

The uppers feature a mix of leather and nylon, which sits snugly atop the Air-centric midsole and rubber outsole combo. Priced at ¥18,000 JPY (approximately $163 USD), you can find this Nike Air Max 97 now at such retailers as atmos. A stateside release has not yet been confirmed, so be sure to check back for updates.

In case you missed it, Kendrick Lamar’s Nike Cortez Kenny III is getting a wider release.

Read Full Article

Nike Air Max 97 “Black/University Red”

More Details in Drops →

What to Read Next

Nike Air Max Plus "Volt/Solar Red" Slated To Return Later This Year
Footwear

Nike Air Max Plus "Volt/Solar Red" Slated To Return Later This Year

Originally dropped in 2018.

The Nike Air Max 97 Futura Takes on Spring With “Platinum Violet”
Footwear

The Nike Air Max 97 Futura Takes on Spring With “Platinum Violet”

Expected to hit shelves in the coming weeks.

Official Look At the Nike Air Max 97 "Light Olive"
Footwear

Official Look At the Nike Air Max 97 "Light Olive"

The classic highlights a neutral color scheme.


Nike Restocks the Air Max 97 "Gundam"
Footwear

Nike Restocks the Air Max 97 "Gundam"

Taking cues from the hit franchise’s RX-78-2 model.

Fendi Debuts a Striking & On-Trend Spring 2019 Menswear Collection
Fashion

Fendi Debuts a Striking & On-Trend Spring 2019 Menswear Collection

A mix of classic designs and forward-thinking looks.

Vault by Vans & John Van Hamersveld Debut an Nostalgic & Artful Collaboration
Fashion

Vault by Vans & John Van Hamersveld Debut an Nostalgic & Artful Collaboration

Creative new takes on classic silhouettes.

Feature Links up with Saucony for "Living Fossil" Shadow 6000
Footwear

Feature Links up with Saucony for "Living Fossil" Shadow 6000

Straight out of Jurassic Park.

An Official Look at Nike Sportwear's EXP-X14
Footwear

An Official Look at Nike Sportwear's EXP-X14

A modern take on the Nike Zoom Drive.

Rich Brian and Keith Ape Announce a New North American Tour
Music

Rich Brian and Keith Ape Announce a New North American Tour

Tickets go on sale June 22.


UPDATE: XXXTentacion Pronounced Dead by Police
Music

UPDATE: XXXTentacion Pronounced Dead by Police

Reports have confirmed his death from being shot in Miami.

Nike Air Max 270 Futura to Release Later This Year
Footwear

Nike Air Max 270 Futura to Release Later This Year

Kicking things off in blue.

Madeira Airport Replaces "Grotesque" Ronaldo Bust After Family Request
Sports

Madeira Airport Replaces "Grotesque" Ronaldo Bust After Family Request

Maybe the sculpture was just too ugly.

UBIQ Shares Footwear Collection Dedicated to 'The Simpsons'
Footwear

UBIQ Shares Footwear Collection Dedicated to 'The Simpsons'

Inspired by Bart and Homer’s catchphrases and more.

PUMA Basketball Relaunches With JAY-Z as President of Operations
Fashion

PUMA Basketball Relaunches With JAY-Z as President of Operations

Along with signing the likely No. 1 overall pick, DeAndre Ayton of Arizona.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.