HYPEBEAST. Driving Culture Forward

Amazon Reports $7.8 Billion USD in Profit For Second Quarter, Misses Revenue Expectations
Tech 

Amazon Reports $7.8 Billion USD in Profit For Second Quarter, Misses Revenue Expectations

The company reported a 27 percent increase in sales.

Tokyo Street Style Inspired This New Balance 574 Colorway
Footwear

Tokyo Street Style Inspired This New Balance 574 Colorway

Dropping exclusively via mita.

Nike Debuts the Double-Soled, Double-Layered Dunk High Rebel
Fashion

Nike Debuts the Double-Soled, Double-Layered Dunk High Rebel

A spiritual successor to the Swoosh’s “Reimagined” collection from 2019.

Photos Surface Allegedly Showing Blizzard Developer's Booze-Filled 'Cosby Suite'
Tech

Photos Surface Allegedly Showing Blizzard Developer's Booze-Filled 'Cosby Suite'

Activision Blizzard has been accused of sexual harassment and discrimination against female employees.

Early 2000s Record Label Star Trak Entertainment Unveils Its Inaugural Merch Collection
Fashion

Early 2000s Record Label Star Trak Entertainment Unveils Its Inaugural Merch Collection

The Pharrell and Chad Hugo-founded label has hoodies, tees and crewnecks on deck.


Y-3 Unveils New Y-3 QISAN COZY and Y-3 AJATU RUN Silhouettes
Footwear

Y-3 Unveils New Y-3 QISAN COZY and Y-3 AJATU RUN Silhouettes

Both of these sleek and fashion forward models are scheduled to debut in August.

Scarlett Johansson Sues Disney Over Breach of Contract With Dual Release of 'Black Widow'
Entertainment

Scarlett Johansson Sues Disney Over Breach of Contract With Dual Release of 'Black Widow'

She claims that her contract guaranteed an exclusive theatrical release.

Lauryn Hill, Usher, Brandy and More Lead Lovers & Friends Festival 2022 Lineup
Music

Lauryn Hill, Usher, Brandy and More Lead Lovers & Friends Festival 2022 Lineup

Taking place May 14, 2022, in Las Vegas.

Bobby Shmurda, J Balvin and Daddy Yankee Turn Up on Eladio Carrión’s “TATA” Remix
Music

Bobby Shmurda, J Balvin and Daddy Yankee Turn Up on Eladio Carrión’s “TATA” Remix

Debuting with a music video shot in Puerto Rico and New York.

J. Cole and PUMA Ready the Final Two DREAMER 2 Releases
Footwear

J. Cole and PUMA Ready the Final Two DREAMER 2 Releases

“The White Jointz” and “Blue Dream” colorways will conclude the DREAMER 2’s release slate.

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