JW Anderson Taps Burnt Fen Flowers to Transform Pimlico Boutique for the Chelsea Flower Show
In celebrating this year’s RHS Chelsea Flower Show.
Summary
- JW Anderson partners with Burnt Fen Flowers for the 2026 RHS Chelsea Flower Show
- The Pimlico store will exhibit fifteen iconic, sculptural mantle vases by legendary 20th-century florist Constance Spry
- The boutique features indoor and outdoor arrangements, gifting farm-grown cosmos flowers to its first 50 customers
JW Anderson has announced a partnership with Burnt Fen Flowers to coincide with the 2026 RHS Chelsea Flower Show, spotlighting the brand’s Pimlico store as a hub where fashion, craft and horticulture converge. The collaboration highlights JW Anderson’s Home & Garden collection, positioning the Pimlico space as a modern showcase of homewares, antiques and art.
Central to the installation will be fifteen iconic vases designed by pioneering florist Constance Spry in collaboration with Fulham Pottery, celebrated for their sculptural forms and signature off‑white glaze. Five of these vases will be brought to life with floral arrangements by Alfie Nicholson, founder of Burnt Fen Flowers, whose Norfolk‑based farm cultivates nearly 100 flower varieties across five acres. Nicholson will also create planted arrangements outside the storefront, extending the installation into the public space. This partnership underscores a shared appreciation for craft, seasonality, and sustainability, bridging Spry’s revolutionary 20th‑century legacy with contemporary floristry.
To mark the occasion, JW Anderson Pimlico will gift cosmos flowers grown at Burnt Fen Flowers to the first 50 customers during the Chelsea Flower Show period. The initiative not only celebrates horticultural heritage but also reinforces JW Anderson’s commitment to dialogue between past and present, rooted in nature’s beauty and biodiversity.
JW Anderson Pimlico
105-107, Pimlico Rd, London
SW1W 8PH, United Kingdom
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