Karina of aespa Stars in Gentle Monster’s “Veggie” Collection Campaign Film
The K-pop star plunges into a surreal, tomato-obsessed dreamscape to debut the brand’s latest eyewear range.
Summary
- Gentle Monster unveils the “Veggie” Collection, a surreal eyewear line inspired by vegetable forms and colors
- Campaign stars aespa’s Karina, set against a surreal dreamscape with sheep and tomatoes
- The collection comprises 10 foldable designs and is set for a global launch on June 5, 2025
South Korean eyewear pioneer Gentle Monster has revealed its latest seasonal collection. Titled “Veggie,” the new range expands the brand’s avant-garde universe with a series of compact, folding eyewear designs that reinterpret botanical elements with a Dadaist, surreal edge.
Centering on a bizarre and hallucinatory narrative, the collection comes alive in its accompanying video campaign starring aespa’s Karina. Set against a desolate field dotted with enormous, surreal vegetables, the video captures a fantastical land where the protagonists are shown lounging in the grass, balancing on sheep and staring with relentless gazes while munching on tomatoes.
The product range itself showcases 10 unique folding eyewear designs, with the frames shifting between organic, fluid curves and clean-cut silhouettes. Highlighted styles include the Aden, a distinctive oval-shaped frame featuring blunted, thorn-covered temple arms that resemble textured tomato stems, and the Tofi, which sports lenses subtly contoured like bell peppers accented with curling, vine-like temple detailing. To add to the collection’s whimsical wit, each purchase arrives packaged with a random, collectible plush “Veggiemon” keychain reimagining broccoli, eggplants and tomatoes as quirky bag charms.
The Gentle Monster 2026 Veggie Collection is scheduled for a global release on June 5, 2026, hitting physical storefronts and the brand’s official website at 11 a.m. EST in North America and 5 p.m. BST across the UK and Europe. To celebrate the rollout, immersive, garden-themed pop-up installations populated by monumental vegetable objects and interactive photo booths will open across seven global destinations, including Los Angeles, Seoul, Tokyo, Shanghai, Beijing and Bangkok.
