A.P.C. Names Ludivine Poiblanc as Its New Artistic Director

Summary

• A.P.C. has officially appointed renowned French stylist and creative consultant Ludivine Poiblanc to the role of Artistic Director
• Poiblanc will unveil her highly anticipated debut collection at the brand’s Milan showroom on May 20, followed by a presentation in Paris at Rue Madame on June 15
• Brand President Stephanie Phair and Founder Jean Touitou praised Poiblanc’s impeccable eye and personal style, noting her ability to honor the brand’s 1987 roots while driving modern growth

The Parisian purveyor of elevated, everyday minimalism is officially entering a new era. A.P.C. (Atelier de Production et de Création) has announced the appointment of Ludivine Poiblanc as its new Artistic Director. Stepping into the creative helm of the beloved French label, Poiblanc brings a wealth of editorial and consulting experience to a brand that has championed quiet, uncompromising cool since the late 1980s. With her debut collections just around the corner, the fashion world is eager to see how her razor-sharp precision will translate into A.P.C.’s iconic universe of raw denim and timeless ready-to-wear.

Splitting her time between Paris and New York, Poiblanc has spent her career building a formidable reputation as one of her generation’s most influential creative voices. Her resume boasts high-profile contributions to publications like Vogue, Harper’s Bazaar, Vanity Fair, and WSJ Magazine, alongside extensive behind-the-scenes consulting for major fashion houses. It is exactly this meticulous, detail-oriented eye that she plans to bring to A.P.C., guiding both product development and the brand’s overarching visual identity.

For Poiblanc, the new role is an intuitive match. She noted that continuing the legacy built by founders Judith and Jean Touitou is a rare privilege. “I’ve always been drawn to its radical simplicity—an archetypal wardrobe shaped by a quiet sense of dissidence and a distinctly French attitude,” Poiblanc explained, emphasizing her connection to the brand’s fiercely independent ethos.

The leadership team at A.P.C. shares that enthusiasm. President Stephanie Phair highlighted that Poiblanc’s appointment aligns perfectly with the company’s strategy for targeted growth. By leaning into A.P.C.’s deep-rooted heritage in denim and accessories, the brand aims to continue delivering a ready-to-wear lineup that caters to a highly opinionated, discerning customer base.

Founder Jean Touitou, who launched the label in 1987 with the conviction that good design shouldn’t require exorbitant prices, expressed complete confidence in his new successor. He praised not only her undeniable talent but her sharp wit and distinct personal style, noting that she possesses the exact qualities needed to embody the brand’s past while imaginatively steering its future.

In an industry increasingly dominated by loud trends and fleeting spectacles, A.P.C. has always stood out by valuing taste over noise. With Ludivine Poiblanc now guiding the creative vision, the brand is perfectly positioned to prove that beautifully constructed, “irreverently classic” clothing will always have a place in the modern wardrobe.