Snøhetta and USM’s Milan Installation Plays on Our Perception
A surreal, modular showcase in Milan’s Fondazione Luigi Rovati garden.
Snøhetta is no stranger to defying architectural expectations, and USM has evolved the furniture space with its advanced modular configurations. Now, the two come together to construct an otherworldly installation that explores the connection between structure, the body and perception — conceptualized by Swiss artist and experiential designer Annabelle Schneider.
Stepping into Renaissance of the Real, guests are met with oozing metallic inflatables, interlocked USM Haller systems and convertible seating. The experience was meant to build momentum as visitors organically meander through it. First, they begin on the lawn of Milan’s Fondazione Luigi Rovati garden, before approaching a grid of open USM frameworks on the lawn, which lead directly to an entry that opens up into an interior space.
The installation’s interior space manifests as a large white form designed by architects at Snøhetta — a membrane that evolves and moves with external stimuli — that is held securely in place by USM’s dependable Haller system. Upon entry, shadows of trees dance across curved, malleable walls. Floor and seating accents are arranged in a modular manner, mirroring the fluidity of the project’s entire layout. This creates an engaging interplay of softness and steel rigidity, urging guests to explore the gray area between.
Renaissance of the Real doesn’t force visitors to find a sense of balance in that interplay; rather, it prompts them to recalibrate their attention and re-center their body in its immediate physical surroundings, especially in a hyper-speed world so heavily impacted by technology. Another way into USM and Snøhetta’s elevated experience is through the power of sound. Daily vinyl listening sessions hosted by audio engineer Devin “Ojas” Turnbull will be held within the installation, cementing the act of listening as a spatial and shared experience.
You can check out the installation, which will be on view from April 20-24, at Fondazione Luigi Rovati garden.
