What's in Lebron, Future & Jackson Wang's Bags? Louis Vuitton Will Show You.

Summary

• Pharrell’s “In My Bag” campaign features stars like LeBron James and Jeremy Allen White showcasing their butter-soft, double-tanned calfskin Speedy P9 bags.
• Highlighting the 1930s icon’s modern evolution, the colorful range contains curated essentials—from Future’s tennis racquet to Wembanyama’s alien charms—reflecting the diverse lifestyles of Louis Vuitton’s global ambassadors.

Shot by Thomas Lagrange, Louis Vuitton enlisted male ambassadors and Friends of the House to show what they carry in their Speedy P9 bags for its “In My Bag” campaign. In a range of calfskin colorways, the medium-sized carry-all is shown in all its versatility through the distinct lifestyles of Jeremy Allen White, Jude Bellingham, Future, LeBron James, Jackson Wang, and Victor Wembanyama.

House Ambassador and Hollywood actor Jeremy Allen White has a fitting curation for his alternative aesthetic. In his green Speedy P9, The Bear star has a copy of the daily newspaper, a spiral-bound notebook, a cap, a comb, a watch, and a charging cord. For basketball legend and multi-time NBA champion LeBron James, the yellow Speedy P9 reveals LeBron’s favorite pastimes and grooming essentials, like shaving cream and his signature cap.

Fellow basketball player and House Ambassador Victor Wembanyama has an aquatic teal variant of the bag, complete with a Monogram alien charm, containing a deck of cards and wired headphones. Elsewhere, English footballer and Friend of the House Jude Bellingham has a bold red version of the bag, packed with aviators, a plane ticket and passport, an official jersey, and a set of keys with personalized fobs.

Musicians also boast a major presence with Friend of the House and rapper Future, putting a tennis racquet, a gold chain, gummy candies, and a change of sneakers inside his cobalt blue bag. Finally, Jackson Wang’s pink Speedy P9 has a fuzzy dice charm and contains hi-fi headphones, a Polaroid pic, a Rubik’s Cube, and more.

Louis Vuitton’s Speedy was first introduced in the 1930s, a style rooted in its travel heritage, while also representing its early fine leather goods styles. Following his Men’s SS24 Collection, Pharrell put his signature on the new iteration by adding “P9”, named after Paris’s Pont-Neuf, where his debut was staged. The calfskin gets a double tanning process, followed by drum milling to give it a “butter-soft” waxy hand.

Check out the campaign in the gallery above and shop the Speedy P9, in more colors and sizes, at select Louis Vuitton retail stores.