BLACKPINK's JENNIE Named New Global Ambassador for Ray-Ban and Ray-Ban Meta
he K-pop superstar fronts a striking new campaign showcasing ’90s wrap shields, retro cat-eyes, and the brand’s newest generation of smart glasses.
Summary
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BLACKPINK superstar JENNIE has officially been named the newest global brand ambassador for eyewear giant Ray-Ban and its tech-wear division, Ray-Ban Meta
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The inaugural “Styles for Unfiltered Confidence” campaign features the K-pop icon modeling ’90s-inspired wrap shields, retro cat-eye silhouettes, and vintage metal frames
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The massive partnership coincides with the debut of the Ray-Ban Meta Blayzer Optics (Gen 2) smart glasses, offering a sleek, lightweight optical design starting at $499 USD
K-pop powerhouse JENNIE is bringing her undeniable “It Girl” energy to a new eyewear partner. Ray-Ban has officially announced the BLACKPINK singer, rapper, and actress as its newest Global Brand Ambassador. Bridging the gap between the brand’s classic heritage and JENNIE’s massive influence over global fashion and digital culture, the partnership officially launched this week with a striking new campaign titled “Styles for Unfiltered Confidence.”
The debut campaign imagery centers around themes of self-expression, minimalism, and comfort, inviting audiences to “frame their next move.” Showcasing her immense versatility, JENNIE is seen modeling a highly curated edit of her favorite Ray-Ban silhouettes. The selection leans heavily into current streetwear and Y2K trends, featuring vintage-influenced metal frames, ’90s-inspired wrap shields, and retro cat-eye shapes designed for effortless all-day wear.
In addition to traditional sunglasses, JENNIE is also the new face of the brand’s innovative tech-wear division, Ray-Ban Meta. The ambassador announcement officially coincides with the highly anticipated debut of the Ray-Ban Meta Blayzer Optics (Gen 2). Promoted as the brand’s sleekest optical silhouette to date, the Gen 2 smart frames boast a lighter, more adaptive fit while packing all the high-tech, AI-driven features fans expect from the wearable tech line.
“I’m really happy to be partnering with Ray-Ban. It felt natural from the beginning,” JENNIE shared regarding the partnership. “To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that.”
The curated “Ray-Ban and Jennie” edit is available to shop now directly via Ray-Ban.com and in physical Ray-Ban retail locations worldwide. The new Ray-Ban Meta Gen 2 models, including the JENNIE-approved Blayzer Optics, are currently rolling out, ranging in price from $379 to $499 USD.
