Y‑3’s Mercedes‑AMG PETRONAS F1 Collection Campaign Stars Russell, Antonelli and Toto Wolff

Summary

• A Accompanied campaign stars drivers George Russell and Kimi Antonelli, as well as Team Principal and CEO, Toto Wolff
• The collection blends oversized silhouettes with racing-inspired graphics and the technical Y-3 FEROZA footwear.
• Releasing today with prices ranging from $90 – $900 USD

Y-3 has officially unveiled its collaborative collection with Mercedes-AMG PETRONAS F1 Team. First teased during the label’s FW26 show at Paris Fashion Week, the full range is anchored by a high-octane campaign featuring drivers George Russell and Kimi Antonelli, alongside Team Principal and CEO Toto Wolff. Captured in a dramatic chiaroscuro of racing lights at sunset, the visuals depict an intergenerational exchange that transports the icons of the track into a new dimension of experimental aesthetics.

Central to the collection is a Wolf motif, rooted in Japanese mythology and symbolizing speed, instinct, and bravery — an emblem that pays homage to both the drivers and their leader. The capsule spans teamwear, merch and footwear, with standout pieces including graphic tops and outerwear adorned with the Wolf design, alongside prints inspired by smoke billowing from race cars.

Fits lean toward Y‑3’s signature oversized and tailored silhouettes, merging technical sportswear with street‑ready aesthetics. Meanwhile, materials emphasize durability and comfort, grounded by a monochrome palette that’s punctuated by bold graphic detailing.

On the footwear front, the collaboration spotlights the Y-3 FEROZA in low and high variants, both sporting an asymmetric black and silver upper, complete with co-branded details. The collection officially launches today through adidas and Y-3, with prices ranging from $90 – $900 USD.