LeBron James and Mercedes-Benz Reveal a Custom 1-of-1 Maybach S 680
The NBA icon utilized the Manufaktur to Measure program to build a highly personalized V12 luxury limousine.
Summary
- Mercedes-Maybach has officially unveiled a highly customized, 1-of-1 Maybach S 680 designed specifically for Los Angeles Lakers superstar LeBron James
- Utilizing the brand’s exclusive Manufaktur to Measure program, the luxury sedan is finished in a light ivory exterior paired with a dark blue Nappa leather and Alcantara interior
- This V12-powered build is reportedly one of two exclusive S-Class models spec’d by the King, with the second car slated to be revealed soon
LeBron James is officially expanding his impressive automotive collection with a crown jewel from Mercedes-Benz. The NBA legend and the German automaker have proudly unveiled a highly customized Mercedes-Maybach S 680, completely personalized from bumper to bumper to meet the exact specifications of the Los Angeles Lakers forward.
To bring this bespoke vision to life, James worked directly through the exclusive Mercedes-Maybach Manufaktur to Measure program. For the exterior, he selected a striking, non-metallic light ivory paint finish that guarantees the limousine won’t fly under the radar. Inside the cabin, the luxurious aesthetic continues with a rich dark blue interior crafted from premium Nappa leather and Alcantara. Adding a signature, highly personal touch to the build, James’s iconic King’s crown logo is prominently featured throughout the vehicle.
Underneath the bespoke styling, the Maybach S 680 remains an absolute powerhouse. Defying industry downsizing trends, the luxury sedan boasts a massive 6.0-liter V12 engine capable of pumping out 621 horsepower and 664 pound-feet of torque. Paired with a 9G-Tronic nine-speed automatic transmission and a 4MATIC all-wheel-drive system, the heavyweight limousine can sprint from 0 to 60 mph in just 4.3 seconds. Whether he is behind the wheel or relaxing in the reclining, massaging executive rear seats, the vehicle delivers elite comfort and sports car performance.
While the standard Maybach S 680 carries a starting price of $244,400 in the United States, the heavy customization on this specific build likely pushes the final price tag closer to the $300,000 mark. Notably, Mercedes-Maybach has teased that this ivory model is actually one of two exclusive S-Class vehicles spec’d by James, promising to reveal the second iteration in the near future.
The custom Mercedes-Maybach S 680 joins an elite garage that already features high-profile vehicles from Ferrari, Lamborghini, Rolls-Royce, and Porsche.
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