Wrangler Celebrates Heritage With a New Archival Exhibition in Nolita
The heritage denim label opens its archives to the public for a limited-time cultural activation in New York City.
Summary
- Wrangler has launched a specialized exhibition in Manhattan’s Nolita neighborhood to showcase its rich history in American denim
- Curated by denim experts Rikiya “Ric” Kanamaru and Virginia Rivetti the installation features rare pieces from the brand’s extensive archives
- The activation highlights Wrangler’s evolution from functional workwear to a global cultural icon within the fashion landscape
Wrangler is bringing its storied history to life with a new archival exhibit located in the heart of Nolita, Manhattan. Curated by industry veterans Rikiya “Ric” Kanamaru and Virginia Rivetti, the temporary installation offers an in-depth look at the brand’s transition from a Western staple to a contemporary wardrobe essential. By showcasing a curated selection of vintage garments, the exhibit underscores Wrangler’s enduring influence on American style and its commitment to preserving its authentic denim craftsmanship.
The exhibition serves as a physical timeline, tracing Wrangler’s roots through some of its most pivotal designs. Kanamaru and Rivetti have selected pieces that demonstrate the technical durability and aesthetic progression of the label, focusing on the specific silhouettes that defined different eras of denim culture. Visitors can expect to see rare iterations of the brand’s signature 13MWZ Cowboy Cut jeans, alongside historical denim jackets and specialized workwear that have been meticulously preserved.
Beyond just a display of clothing, the Nolita space is designed to provide cultural context for the brand’s place in the broader fashion lexicon. By presenting these archival treasures in a modern gallery setting, Wrangler bridges the gap between its utilitarian origins and its current status as a reference point for high-fashion designers and vintage collectors alike. The exhibit highlights the intersection of craftsmanship and Americana, reinforcing the brand’s position as a cornerstone of global denim heritage.
The Wrangler exhibit is open now at the dedicated Nolita pop-up space and will run through February 11.
