Pierpaolo Piccioli Unveils First Balenciaga Campaign "Heart and Body"
The Creative Director taps Winona Ryder, Harris Dickinson, and Hudson Williams to define a new era of “humanity” for the House.
Summary
- Balenciaga has released “Heart and Body,” the first campaign under Creative Director Pierpaolo Piccioli
- New Brand Ambassadors include Winona Ryder, Harris Dickinson, and Roh Yoonseo alongside Canadian actor Hudson Williams who stars as a new Friend of the House
- The campaign focuses on “individuals, not characters,” set against the backdrop of a Parisian atelier
Marking a significant shift in the House’s visual language, Balenciaga has released its highly anticipated “Heart and Body” campaign today, February 17, 2026. Lensed by renowned photographer David Sims, the imagery serves as the first major statement from Creative Director Pierpaolo Piccioli, contextualizing his debut collections: Summer 2026 – The Heartbeat and Fall 2026 – Body and Being. Moving away from constructed personas, Piccioli has assembled a cast of “individuals” to form a new community rooted in shared values of respect, sensitivity, and freedom.
The campaign introduces a powerful roster of new Brand Ambassadors. The lineup includes acclaimed British actor and director Harris Dickinson, iconic American actor Winona Ryder, and South Korean star Roh Yoonseo. They are joined by a diverse group of “Friends of the House,” including composer Labrinth, actors Danielle Deadwyler and Havana Rose Liu, and models Mona Tougaard and Loli Bahia.
Among the new faces is Canadian actor Hudson Williams, known for the cult-favorite series Heated Rivalry. Williams emphasized the personal nature of Piccioli’s vision, stating, “It’s genuinely an honor to partner with Pierpaolo and Balenciaga. This campaign isn’t just about fashion—it’s about identity and having the confidence to show up as yourself without compromise. Balenciaga and Pierpaolo have been pushing the conversation around luxury and culture, and I’m still kind of in disbelief that I get to be a small part of this next chapter.”
The visuals are set within a Parisian artist’s atelier, utilizing bold architecture and raw, primed canvas elements to create a “heterotopic space” where time feels paused. David Sims captures the cast in gridded photographic arrangements and looping video portraits, emphasizing the exchange between the body and the materiality of the clothing. The collection itself crosses modern silhouettes with classic Balenciaga techniques, designed to bring ease and confidence rather than overpower the wearer.
The Balenciaga “Heart and Body” campaign launches globally today. The Summer 26 Collection is available now in select Balenciaga stores worldwide and online.
