Kith Taps Vince Carter, Tracy McGrady, and Latrell Sprewell for NBA All-Star 2026 Campaign
The collection honors the 25th anniversary of the 2001 All-Star Game with AVIREX jackets and ‘47 headwear.
Summary
- The campaign stars NBA legends Vince Carter, Tracy McGrady, and Latrell Sprewell
- Designs pay homage to the 2001 All-Star Game where players wore their home team uniforms
- The assortment includes collaborative apparel, Wilson accessories, and Yellowpop neon signs
Kith has officially unveiled its “Kith for NBA All-Star 2026” campaign, celebrating the upcoming festivities in Los Angeles with a nostalgic look back at the league’s history. For this collection, the brand draws specific inspiration from the 2001 NBA All-Star Game—widely regarded as one of the most iconic in history—marking the event’s 25th anniversary. The campaign is fronted by three legends from that era — Vince Carter, Tracy McGrady and Latrell Sprewell.
The collection’s design language focuses on the unique aesthetic of the 2001 game, where players wore their respective home team uniforms rather than standardized conference jerseys. To commemorate this, Kith selected 15 teams, including the Toronto Raptors, the New York Knicks and Orlando Magic — a nod to the brand’s own 15th anniversary — to feature across the range. The apparel lineup is highlighted by premium satin bomber jackets with team embroidery and Mesh Leon Shirts paired with matching shorts that replicate the on-court look of the early 2000s. A standout “hero silhouette” is the Leather Bomber Jacket, developed in continued collaboration with AVIREX, featuring all-over team logo patches and Kith All-Star co-branding.
Beyond apparel, the capsule expands into lifestyle and home goods. Kith partnered with ‘47 for a headwear assortment and Wilson for a collectible all-over print basketball in custom packaging. Additional accessories include ceramic mugs, keychains, a plush Los Angeles Lakers Teddy bear, and a printed Tapestry Blanket. The release is rounded out by two custom LED neon signs designed with Yellowpop, dedicated to the Los Angeles Lakers and New York Knicks.
Kith will host an early launch of the collection at the brand’s West Hollywood location starting on February 12 with a global release on February 13 starting at 11 a.m. local time in-store and online.
