NOVA Makes Anticipated Debut With "Performance In The City" Collection
Designed to elevate the way you move, from training floors to city streets.
In an oversaturated market, NOVA is cutting through the noise with an all-new athleisure line. “Street Active” is a performance-first sportswear category centered on NOVA’s technical ecosystem, designed to elevate the way you move and keep up with the relentless pace of modern living. The brand’s debut collection, coined “Performance In The City,” also looks to disrupt the current athleisure landscape, bringing technical, style-forward sports staples to consumers without the luxury markup.
If you’re city-bound, you move quickly, and NOVA is simplifying garments that let you stylishly transition from the studio to the streets. For fitness enthusiasts ticking wellness off their 2026 resolutions, the line introduces curated men’s and women’s ranges tailored to active lifestyles. Nova’s robust arsenal of fabric technologies (ten in total) punctuates form and function, from everyday basics to sport-centric staples that offer premium quality at an approachable price.
For men, high-compression and technical silhouettes arrive with HexTech™, ideal for intensive training and long-distance running. The HexTech Active Muscle T-Shirt features a honeycomb jersey design with moisture-wicking and quick-dry properties for optimal airflow and all-over cooling comfort. Alternative options, like the DryCore™ line, offer lightweight, sweat-wicking garments that complement your form while prioritizing a cool, breathable body feel.
Geared toward the ladies, The ButterSoft™ range delivers cozy, ultra-soft loungewear perfect for traveling and day-to-day errands. Channeling your inner pilates princess, fabrics such as SeamlessLift™ and AirSculpt™ provide medium-to-high compression during your warm-up sessions and high-intensity resistance training, helping you lock into your reps. Keeping things cool, calm and collected, the CottonFlex™ line delivers ultra-breathable, stretch garments.
Highlights across the collection include the AirSculpt High Rise Leggings, compression tops like the ProStretch Short Sleeve, and for ’90s-style tracksuits, the CoreNylon Wide Leg Track Pant. Training shorts, long-sleeve zip-up jackets and two-piece sets top off the range, providing the workout essentials needed to complement your regimens.
Available in vibrant and neutral colorways, the women’s and men’s lines showcase sleek activewear pieces that sculpt, support and double as elevated post-workout garments, so you can move confidently no matter where your regimens take you.
See highlights of the men’s and women’s collections in the galleries above. Browse the complete range on NOVA’s website.
