Fashion East FW26 Is Driven By Rebellion
Featuring Jack Gleba, Mayhew, and newcomer GOYAGOMA.
Lulu Kennedy’s non-profit talent incubator Fashion East has long served as a launchpad for emerging designers, consistently propelling British talent onto the global stage. Continuing its track record of discovery and elevation, Fashion East introduced a new name to its roster for Fall/Winter 2026, further cementing its role as one of London Fashion Week’s most vital platforms.
GOYAGOMA made its runway debut under the Fashion East umbrella with a refined yet pragmatic womenswear offering designed for everyday life. Founded by Traicelene Pratt, the label presented the second and final installment of a two-part collection conceived around 12-hour wardrobe essentials. Titled “Something to Wear,” the lineup drew on Pratt’s Caribbean heritage, honoring the stylish women who shaped his upbringing. Camouflage parkas trimmed in fur, crocodile-embossed coats, patent leather shirting, leather neckties, long-haired polos, satin slip dresses, and voluminous bubbled tops formed a wardrobe that felt both personal and purpose-driven.
Jack Gleba returned for another season, delving into Oscar Wilde’s one-act play Salome to explore themes of ballet-like movement and late-19th-century sensuality. Ethereal draped tops, skin-tight athletic shorts, tulle-trimmed accessories, and multi-buttoned shirts lent the collection a sense of fragile romanticism. Elsewhere, shredded track jackets and punctured floral garments reflected Gleba’s nuanced take on British craftsmanship — delicate, subversive, and meticulously constructed.
Closing the showcase, Mayhew staged its second Fashion East presentation with a punch of unfiltered rebellion. Louis Mayhew unveiled 13 looks saturated with color and texture, reinforcing his instinct for playful disruption. Knotted skirts, fur-trimmed knitwear, metallic halter tops, and slashed twill caps defined the collection, titled “Come On Over.” Channeling the emotional charge of “Burn” by Blue Eyed Soul, Mayhew’s finale left FW26 with a defiant, high-voltage finish.
Take a closer look at Fashion East FW26 above.
