Bad Bunny’s "Benito Bowl" Halftime Show Is the Second Most-Watched Halftime Performance in History
The Puerto Rican superstar’s all-Spanish set surpassed the game’s ratings while celebrating Caribbean culture.
Summary
- Bad Bunny’s halftime performance averaged 128.2 million viewers, outperforming the Super Bowl LX game broadcast itself
- The show featured guest appearances from Lady Gaga and Ricky Martin, along with cameos by Pedro Pascal and Cardi B
- Despite a dip from last year’s record-breaking numbers, the performance set new social media records for the NFL
Bad Bunny transformed the Super Bowl LX halftime show into a vibrant celebration of Puerto Rican heritage, drawing an impressive average of 128.2 million viewers on Sunday. Dubbed the “Benito Bowl” by fans, the 13-minute spectacle at Levi’s Stadium saw the global icon performing entirely in Spanish, delivering a set that attracted approximately 3.3 million more viewers than the football game itself, which averaged 124.9 million.
While the performance fell short of the all-time record set by Kendrick Lamar in 2025 (133.5 million), it solidified Bad Bunny’s status as a massive draw. The show opened with the hit “Tití Me Preguntó” and transitioned through a high-energy setlist that included “Yo Perreo Sola,” “Safaera,” and “Monaco.” The production design featured a “casita” segment and a wedding reception scene, immersing the massive global audience in the visual language of the artist’s Caribbean roots.
Surprise guests added significant star power to the broadcast. Lady Gaga joined Bad Bunny for a salsa-inspired remix of “Die With a Smile,” while Ricky Martin energized the crowd with “Lo Que Le Pasó a Hawaii”. The visual spectacle also included non-musical cameos from Pedro Pascal, Cardi B, and Jessica Alba, who appeared as part of the on-stage festivities.
Beyond the broadcast ratings, the performance dominated social media. According to Ripple Analytics, content related to the halftime show generated four billion views across all platforms within 24 hours. The NFL reported that its most-viewed social clip of all time is now a video from the performance captioned “Only Thing More Powerful Than Hate Is Love,” which garnered 179 million views on Instagram alone.
