Advisry's FW26 Character of Choice? The Space Cowboy

Each Advisry collections is a character study. As Keith Herron continues to evolve his brand’s boundless, California-meets-New York City creative universe, the designer reminds us that Advisry’s storytelling just starts with the clothing being shown on the runway.

For Herron’s Fall/Winter 2026 showcase, dubbed “Return of the Space Cowboy,” he honed in on the comeback story of the rebellious individual, heavily informed by what he describes as his “futuristic perspective of the past.” Drawing design influence from the interior futurism of Jamiroquai and the landscapes of Cowboy Bebop, this Advisry season arrives as the most mature sartorial foray we’ve seen from Herron since launching the label in 2014, and making its New York Fashion Week runway debut back in September of 2021.

It’s been captivating to watch Herron grow his creative uniform with such grace and cohesion, establishing strong sartorial staples and foundational style codes, and continuing to level them up. Motifs like pearled-patterning and glove hands reliably appear somehow in each Advisry range, but how they appear always remains to be seen.

Set in a Lower East Side restaurant, the show started with a tap dance performance, Jabowen Dixon circling the entirety of the runway set to original music by a close friend of the brand, Cisco Swank. Headwear held strong once again, structurally more complex than past silhouettes. Pearls, for the first time, came dipped in black, while camera bags and glove hands also expanded into new forms.

Explore the full collection in the gallery above, and read the full interview with Keith Herron below.

Let’s start with the name of the collection; tell me more about “Return of the Space Cowboy.” 

It’s a character study, and what I love about the name of the collection is that it inherently has this narrative built around it. When you hear the title, you’re like, “Return of the Space Cowboy,” like, who is this person? Because he’s a cowboy, that implies that he’s a rebel, and since he’s a “space” cowboy, he’s a futuristic one. “Return” implies this distant or close past, and I love that is has this referential quality to it. It’s a futuristic perspective on the past itself. That’s what I wanted to embody, that specific spirit within the collection, and a lot of the individual characters in the show were embodying that.

Where does The Return of the Space Cowboy fit in the larger Advisry creative universe?

All of the collections begin with the same core language and the identity of the brand itself. We see a lot of the same motifs, a lot of the same tailoring, and a lot of the same silhouettes, but reimagined through new fabrications and a new level of aspiration and showmanship that you can come to expect from the brand now that a little bit of those codes have been more established.

How have the brand’s design motifs – the glove hands, the pearls, the headwear – evolved in this particular range? 

It’s always about implementing the same tools but in new ways. The motifs just continue evolving. This time, for the first time, we did a Black Pearl, because not everyone sees themselves in white, so it was great to see it reimagined in a darker colorway. The gloves, which we’ve shown in so many ways now, have evolved into a new glove pocket. We have a flat glove. We have the glove that features a wash mark from the glove being removed. The camera bag is another motif we keep evolving. This season, we have a bunch of new camera bags. We have camera bags. We have camera totes. We have camera pockets.

There was a lot of green in this collection. Could you tell me more about the color palette? 

I wanted it to feel natural. There’s a lot of earth tones – a lot of browns, yellows, and greens.

The show opened with a full tap dance number – why did you make this choice? 

I wanted the tap-dance at the beginning to literally feel like an opening credits or theme song sort of sequence.

On that note, could you say more about this season’s runway soundtrack? Cisco Swank, who live-scored the show last season, handled the mix, right?

Yeah, so we had Cisco create an acoustic version of “Space Cowboy,” which was made for the people who would recognize it. I wanted the soundtrack to really introduce the audience to the world of the character.